{"id":1902,"date":"2023-11-10T17:35:25","date_gmt":"2023-11-10T20:35:25","guid":{"rendered":"https:\/\/ouzmarketing.com.br\/?p=1902"},"modified":"2023-11-21T12:39:11","modified_gmt":"2023-11-21T15:39:11","slug":"mudanca-mecanisco-busca-google","status":"publish","type":"post","link":"https:\/\/ouzmarketing.com.br\/index.php\/2023\/11\/10\/mudanca-mecanisco-busca-google\/","title":{"rendered":"Google agora possui rolagem infinita no seu mecanismo de buscas"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1902\" class=\"elementor elementor-1902\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75b8db04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75b8db04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3fd09896\" data-id=\"3fd09896\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-305ec221 elementor-widget elementor-widget-text-editor\" data-id=\"305ec221\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.16.0 - 13-09-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><!-- wp:paragraph --><\/p>\n<p><em>Saiba mais sobre essa mudan\u00e7a e como ela pode impactar as estrat\u00e9gias de marketing.<\/em><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><br><\/p>\n<p>Uma recente mudan\u00e7a foi inserida no mecanismo de buscas do Google, a rolagem infinita. Diferente de antes, quando ao pesquisar algo ao rolar at\u00e9 o final da p\u00e1gina, durante uma pesquisa era necess\u00e1rio trocar de p\u00e1gina at\u00e9 chegar no resultado desejado.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Agora basta rolar a barra do navegador ou arrastar para baixo no celular, para encontrar o resultado buscado, ou para analisar as diversas op\u00e7\u00f5es dispon\u00edveis.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>A mudan\u00e7a j\u00e1 est\u00e1 em funcionamento na vers\u00e3o mobile, (para celulares) e est\u00e1 sendo implementada para computadores.<\/p>\n<p><br><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Mas de que forma essa mudan\u00e7a pode impactar as estrat\u00e9gias de marketing? Pensando pelo aspecto de boas pr\u00e1ticas de <strong>SEO<\/strong> que sempre buscam posicionar os sites das empresas e marcas nas primeiras p\u00e1ginas, agora existe apenas uma p\u00e1gina. Claro que as pr\u00e1ticas seguem sendo uma estrat\u00e9gia eficiente para manter um site nas primeiras posi\u00e7\u00f5es. Agora a briga n\u00e3o ocorre mais por p\u00e1ginas, mas sim, exclusivamente pelas primeiras posi\u00e7\u00f5es.<\/p>\n<p><br><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":1931,\"sizeSlug\":\"large\",\"linkDestination\":\"none\"} --><\/p>\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"499\" src=\"https:\/\/ouzmarketing.com.br\/wp-content\/uploads\/2023\/11\/seo-ouz-marketing-1024x499.jpg\" alt=\"\" class=\"wp-image-1931\" srcset=\"https:\/\/ouzmarketing.com.br\/wp-content\/uploads\/2023\/11\/seo-ouz-marketing-1024x499.jpg 1024w, https:\/\/ouzmarketing.com.br\/wp-content\/uploads\/2023\/11\/seo-ouz-marketing-300x146.jpg 300w, https:\/\/ouzmarketing.com.br\/wp-content\/uploads\/2023\/11\/seo-ouz-marketing-768x374.jpg 768w, https:\/\/ouzmarketing.com.br\/wp-content\/uploads\/2023\/11\/seo-ouz-marketing.jpg 1170w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<p><!-- \/wp:image --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><br><\/p>\n<p>A mudan\u00e7a cria uma oportunidade para empresas e marcas se destacarem, pois antes era comum os usu\u00e1rios se limitarem a escolha de um resultado, buscado nas primeiras p\u00e1ginas. Agora com a interatividade e facilidade da rolagem infinita o usu\u00e1rio tende a buscar mais, at\u00e9 encontrar um resultado que esteja mais de acordo com aquilo que procura. Ent\u00e3o criar um an\u00fancio com chamada e conte\u00fado interessante, possibilita que a sua marca ou empresa se destaque diante dos demais, possibilitando converter mais potenciais clientes.<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p>Para ter boas pr\u00e1ticas de posicionamento de site, cria\u00e7\u00e3o de conte\u00fado relevante e <strong>copywriting<\/strong>, (escrita persuasiva) conte conosco como seu aliado. OuZ marketing posicionando e destacando neg\u00f3cios!<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:paragraph --><\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:quote --><\/p>\n<blockquote class=\"wp-block-quote\">\n<p><!-- wp:paragraph --><\/p>\n<p>Autor<\/p>\n<p><!-- \/wp:paragraph --><\/p>\n<p><!-- wp:image {\"id\":1932,\"width\":119,\"height\":132,\"sizeSlug\":\"full\",\"linkDestination\":\"none\",\"className\":\"is-style-rounded\"} --><\/p>\n<figure class=\"wp-block-image size-full is-resized is-style-rounded\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/ouzmarketing.com.br\/wp-content\/uploads\/2023\/11\/3-4-fundo-branco-jp.jpg\" alt=\"\" class=\"wp-image-1932\" width=\"119\" height=\"132\" srcset=\"https:\/\/ouzmarketing.com.br\/wp-content\/uploads\/2023\/11\/3-4-fundo-branco-jp.jpg 474w, https:\/\/ouzmarketing.com.br\/wp-content\/uploads\/2023\/11\/3-4-fundo-branco-jp-270x300.jpg 270w\" sizes=\"auto, (max-width: 119px) 100vw, 119px\" \/><\/figure>\n<p><!-- \/wp:image --><cite>Irving Dreher &#8211; Gerente de Marketing OuZ Marketing<\/cite><\/p>\n<\/blockquote>\n<p><!-- \/wp:quote --><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Uma recente mudan\u00e7a foi inserida no mecanismo de buscas do Google. Saiba mais sobre essa mudan\u00e7a e como ela pode impactar as estrat\u00e9gias de marketing&#8230;<\/p>\n","protected":false},"author":1,"featured_media":1903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-gradient":""}},"footnotes":""},"categories":[16],"tags":[18,17,20,19],"class_list":["post-1902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-conteudos","tag-buscas","tag-google","tag-marketing","tag-seo"],"_links":{"self":[{"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/comments?post=1902"}],"version-history":[{"count":10,"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1902\/revisions"}],"predecessor-version":[{"id":1966,"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/posts\/1902\/revisions\/1966"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/media\/1903"}],"wp:attachment":[{"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/media?parent=1902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/categories?post=1902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ouzmarketing.com.br\/index.php\/wp-json\/wp\/v2\/tags?post=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}